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business intelligence

CRM: What is Customer Relationship Management and Why You Need It

We can categorize customers and prospects in profitability tiers by linking them to demographic data and purchasing information. However, this is only an analytical view of clients, treating them as resources for our selling efforts. We can yield much better results if we treat them as human beings looking for Read more…

By Dobromir Dikov, 3 months3 months ago

What is Business Intelligence and Why Your Company Needs It

In the modern world, reporting is an essential part of running a company. But reporting only allows management to react to what has happened. There’s no outlook for the future. If our business only does reporting, we are already lagging behind. Business Intelligence can help us have smart reporting that Read more…

By Dobromir Dikov, 4 months3 months ago
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