The Purpose of Budget vs. Actuals Analysis
Introduction Running a business comes with many responsibilities. One of the more challenging aspects is being able to forecast future performance and being able to plan and prepare to achieve the business goals correctly. More often than not, budgeting and forecasting concepts are associated with larger enterprises where multiple departments need to work together, and […]
Economic Order Quantity: How to Calculate It and What It Means
Inventory-heavy businesses constantly look at ways to optimize their inventory balances. If a company purchases too much stock, it ties up too much cash into inventory and ends up experiencing high storage costs. If the company buys too little, on the other hand, it won’t be able to meet customers’ or production needs. The Economic […]
Perpetual Inventory System: How Does It Work?
The Perpetual Inventory System is a method of accounting for the number and value of goods on hand at any time. It helps with the vital task of keeping track of inventory levels so that we can timely replace goods when they run out and to ensure that we record the correct amount of revenue […]
The Residual Income Valuation Model: How to Use It
The Residual Income Model is a popular option for valuing businesses. The model assumes that the value of a company equals the present value of all future residual incomes, discounted at the cost of equity. This model uses the principle of residual income, which is an estimation of the free cash flow available to the […]
A Guide to the Net Promoter Score (NPS)
The NPS metric is a proprietary analytics instrument developed by Fred Reichheld, one of the owners of the NPS trademark. The theory was first developed in 2001 as an attempt to present a single survey question that is easy to administer to vast numbers of subscribers and easy to track and interpret. The primary objective […]
Introduction to Technical Analysis
What is technical analysis? Technical and Fundamental Analysis are the two most common ways of performing research on any trading vehicle (incl. stocks, commodities, currencies, ETFs). Traders use these tools to evaluate investments and spot trends, which indicate good opportunities for trading. Fundamental analysis tries to weigh all the information in a given market (such […]
Your Customer Satisfaction (CSAT) Score Can Make or Break Your Business
We all know happy customers come back to do more business with our company. They also provide priceless word-of-mouth marketing by sharing their experience with others. Clients who rate our products and services as highly satisfactory are usually the ones that promote us to their colleagues, friends, and family. This improves both our conversion rates […]
Customer Lifetime Value (CLV) – an Essential Business Metric
When we are trying to optimize the experience for our customers, there are many metrics we can track and aim to improve. The Customer Lifetime Value (CLV) shows us how much money a customer will bring to the business on average over the entire time they remain a paying client. Whether we decide to refer […]
Customer Churn Analysis in Excel
Customer Churn is one of the most essential metrics for any company with a subscription-based model. It shows the rate at which customers are leaving and switching their subscriptions to someone else. It’s paramount to understand and analyze churn, as even a slight increase in the churn rate can have devastating effects on our business. […]
Cohort Analysis Explained with an Excel example
It’s relatively easy for most businesses to analyze the day-to-day operational marketing and sales metrics like conversion rates, cost of sale, and others. However, when it comes to customer retention, it proves to be a more challenging task. Many companies struggle to define customer retention within their business model, let alone calculate and analyze it. […]